The new SapientNitro.com needed to align with our agency’s new brand positioning and more importantly, look, feel, and act in a way that showed our digital chops from both a creative and a technology perspective.
We knew the site would need to handle a ton of content and frequent updates. So we came up with a simple navigational scheme: users would scroll vertically to move between each section of the site, then scroll horizontally to dig into a particular area of content.
From case studies to individual office pages, each section was designed to be modular. This gave us the flexibility for content to be scaled up or down without taking away from the integrity of the experience.
The secondary navigation acted as a filtering system and helped organize the content in a way that kept it from feeling overwhelming.