Phiten had a roster of NBA pros and a new athletic bracelet to introduce to the world. And since the NBA was on strike, Carmelo Anthony, Chris Bosh, Eric Gordon and Derrick Williams had some time on their hands. So we sent them back to school.
We worked with SoCal based rap trio, Pac Div, to write and record an original song that traced the history of bling through the ages.
Thanks to the power of clever rhymes, scantily-clad females, and historical figures who make it rain, our hip-hop history lesson has educated over half a million people on YouTube.