PRO LINE SERIES BLENDER

For the nationwide launch of KitchenAid’s newest and most powerful blender, we partnered with Tess Masters, aka The Blender Girl, to create a series of lifestyle and recipe videos to help people start living the blended life.

In addition to Tess, we collaborated with key influencers, developed product videos, and put together strategic retail partnerships. All the creative was amplified through KitchenAid’s social channels and drove back to our digital hub so people could actually buy this blending beast.

 

PRODUCT VIDEO

 

RECIPE VIDEOS

 

INFLUENCER CREATED CONTENT

 

DIGITAL HUB