Humans are pretty abusive to Mother Nature. Thankfully, the Bonneville Environmental Foundation is a nonprofit dedicated to repairing this relationship. Working with BEF, we created a site that took the complex ideas of green tags and carbon offsets and simplified them into a simple concept - shrinking your carbon footprint.
Taking inspiration from recycled and repurposed materials, Shrinkyourfoot.org brought user’s carbon footprints to life and helped them take action to reduce it a few shoe sizes.
BEF liked their website so much, they asked me to help them create several “non-corporate corporate” brochures. Continuing the recycled look and feel from the site, these pieces stayed true to BEF’s personality and didn't come across as preachy.